Scent Experience for Hotels

Hotel competition is more fierce than ever, with comparison sites, online reviews and vacation home rentals all vying for guest’s attention. To build brand loyalty and drive return visits, hotels need to go beyond excellent service and a clean room – they need to create an experience that stands out. Scent is a great way to do just that. It ties into the olfactory system in the brain, where emotions and memories are stored, making it an effective branding tool for hospitality brands.

A hotel’s Geurbeleving voor hotels scent is the perfect opportunity to evoke a feeling of luxury, warmth, or relaxation. It can also be used to evoke a sense of place, with scents that connect with the locality (think: citrus for South Florida or woody for a ski resort). And because it is the most emotional of the senses, it has the ability to trigger a more powerful response than even color and music.

Effective Scent Marketing Techniques to Boost Sales

Once a hotel has found a fragrance that speaks to their brand, Amaral advises them to monetize it by creating a line of products that incorporate the original fragrance. He says guests are often willing to buy scented products from hotels that have given them a positive impression. And with a hotel-branded product, guests can take the “experience” with them when they leave, keeping the brand top of mind for future trips.