Benefits of Bundling Systems

Bundling Systems are a great way to get customers to buy more than one product during their visit to your website. By offering products in bundles, you can increase customer average order value (AOV) and profits. Increasing AOV also helps lower overall shipping costs as multiple products can be shipped in one box.More info :

Another benefit of bundling is that it can help reduce inventory waste. By offering your slow-moving products alongside a fast-selling item, you can encourage customers to buy both at once and clear out old or stagnant inventory before it becomes obsolete. This strategy can be used to clear out seasonal inventory, as well as to decrease your overall inventory holding costs by reducing the amount of dead stock you have on hand.

Understanding Bundling Systems: An Introduction

In addition, offering a product bundle is a great way to promote a new product or service. For example, a phone retailer can offer a bundle that includes a charger and a case to convince customers that the new purchase is a good deal. Bundling can also be a powerful marketing tool during peak times, creating a sense of urgency or fear of missing out to encourage customers to buy now.

In some cases, a company can use product bundling to create a monopoly or reduce consumer choice. For example, when Microsoft saw that its rival Slack was gaining popularity in the productivity space, it bundled its own solution, called Teams, with Windows in an attempt to prevent Slack from becoming the dominant player in this market.